The Importance Of Mobile-Friendly Websites
Mobile applications for SMBs and large businesses are becoming a regular part of the business environment today. While separate from primary websites, such applications make using products and services more convenient for more customers. Unfortunately, it can sometimes be expensive to design and create your own application.
In the meantime, something worth doing is designing your primary web page such that it is mobile-friendly. If you haven’t already, this is something you should do as quickly as you are able. If you’re not using a website that has been designed to be viewable on the greatest variety of digital media, you’re missing out on the lion’s share of the market.
But you can’t be lackadaisical about it; you want to employ the best practices for designing a mobile-friendly site as more consumers than ever before are using mobile devices to search for information online and even to complete purchases. Traffic has always been most dominant from desktops, but now we are seeing the complete opposite.
If your mobile site comes off as cheap, or difficult to navigate, you’ll turn away as many potential clients as if you never made the mobile upgrade at all. So with this in mind, the following are some tips on how to ensure your mobile site is the best it can be.
Client Relevancy
First and foremost, you want to ensure your mobile site already meets previous standards that have been derived from your analysis of the market. Who are you targeting? Primarily males between 18 and 35? Primarily females between 25 and 50? Whoever your primary market, you need to use the same strategy in other marketing campaigns to meet their preferences—coloring schemes, subject matter, relevant products or services; the list goes on.
To that end, the focus of your site should be clear, and as mentioned, the content should be relevant. A large part of most clientele for a business is going to be local, which means your mobile site should have a localized theme.
Next, you want simplicity in website design. This makes navigation easier. Ensure that menus and navigation solutions are designed with the space of the mobile device in mind. A lot of mobile devices have menus that don’t expand unless they’re tapped on, but are referenced by an icon letting users know where the information is.
Speaking of “tapping”, your mobile site needs to have proper user responsiveness. This additionally means the site should automatically adjust to fit the resolution of any screen, be it desktop, phone, or tablet. With so many features defining a mobile site, you need to be careful about loading times. Ensure data doesn’t take too long to load, as this will definitely encourage users to click away.
Mobile-Friendly Marketing
Something else worth remembering is that SEO website analytics are your friend. Since the majority of your traffic will now come from mobile searches, you need to ensure that you design content that will additionally be viewable from mobile devices. That means writing paragraphs that aren’t too long for your on-site blog and guest-posting on mobile-friendly bloggers’ sites.
When you have the kind of statistical data which can be reaped from SEO applications, you can ensure that you design this content in the most cost-effective way. You can see which lengths are most effective, which layouts keep users on your mobile pages the longest, and what increases rates of conversion over time.
A Well-Oiled Digital Machine
Design your website to be mobile-friendly, responsive, simple, easy to navigate, and informed by data like that deriving from collateral SEO marketing pursuits. Do that and you’ll likely see increased conversions and traffic that is statistically more likely to result in sales.
