When it comes to lead generation, online directories like Yellow Pages are the must-use platforms to generate leads. In this article, we’ll dig into a less well-known but valuable website, SuperPages, and walk you through how to scrape SuperPages with Octoparse in easy steps.
What is SuperPages
SuperPages is one of the leading online directories on the Internet. It focuses on providing information on the local area in America. On this website, people can find local businesses, shopping tips, driving directions, phone numbers for neighbors, etc. Users can customize their personal directory of contacts by adding, removing, or modifying online listings. For small businesses, it’s also a great place to attract customers by claiming their listings on SuperPages and managing reviews there.
Why Lead Generation is Important
In short, lead generation is the process of creating consumer interest or inquiry into your products or services. No business can achieve long-term success without leads. In other words, you can benefit from lead generation in many ways.
Generate awareness
Countless pieces of information flood into people’s phones and computers every second. Your brand might be overwhelmed in the market due to the massive information flow. In this case, lead generation can be an excellent way to increase the visibility and recognition of your brand among customers. You can promote your products and services to more audiences to attract more attention and arouse their interest in your offerings. Thus, more audiences will remember your brand and consider your products and services for future purchases.
Increase ROI
Return on investment (ROI) is an important and most-used performance measure for companies to decide whether or not to undertake an investment. When you generate leads that are more likely to convert, you can spend more resources and time on prospects with a higher likelihood and potential of becoming paying customers. That might improve the ROI a lot.
Boost revenue
Leads are potential customers, and having them contributes to better sales performance. According to CSO, companies with effective lead generation strategies achieve a 9.3% higher rate of sales quota accomplishment compared to others. Generating more leads results in more sales. Therefore, by putting more effort into lead generation, you can significantly improve your chances of increasing sales and revenue.
Besides the benefits mentioned, lead generation will further contribute to business expansion, market expansion, better customer engagement, etc., that can bring your business to the next level.
What Data You Can Extract from SuperPages
SuperPages provides detailed information on service providers. From listing pages, you can browse basic information, including name, phone number, address, official websites, opening hours, rating, amenities, etc., of each business. On detailed pages, you can access additional information like photos, videos, general introductions, reviews, payment options, neighborhoods, etc., to have a deeper understanding of the business.
Easy Steps to Build SuperPages Scrapers
Scraping SuperPages data needs web scrapers. Nowadays, many web scraping tools are available for people to build scrapers with ease. Octoparse is known as one of the best in this area. As a no-code web scraping solution, anyone can extract SuperPages data without coding skills using Octoparse.
If you don’t have the software on your device, download Octoparse for free. You need to sign up for a new account or log in with your existing Google or Microsoft account to unlock the powerful features of Octoparse. Then, follow the guide below to set up SuperPages scraper in minutes.
Step 1: Create a new task for SuperPages scraping
Copy the URL of the page you want to extract data and paste it into the search bar on Octoparse. Then, wait for the target page to be loaded in Octoparse’s built-in browser before moving forward.
Step 2: Auto-detect elements on SuperPages
Click “Auto-detect webpage data” in the Tips panel once the page finishes loading. Auto-detect is powered by AI and will scan the page to “guess” what data you’re seeking. Next, Octoparse will highlight all detected elements on the page for you to preview. If there are any unwanted data fields, you can delete them in the Data Preview panel at the bottom.
Step 3: Set up a workflow of the SuperPages scraper
After you’ve selected all the wanted data, click “Create workflow.” A workflow will soon show up on your right-hand side that contains every action of the scraper. You can click on each action to check if the scraper runs as intended.
Step 4: Run the task and export scraped data
Once you’ve double-checked all the settings, click Run to launch the scraper. Now, Octoparse provides two options for scraping data. You can run the task on your local device or hand it over to the Octoparse cloud platform. Compared with the local running mode, cloud servers can scrape the latest SuperPages data for you 24/7.
Wait for the scraping process to be done, and export the extracted data as Excel, CSV, or JSON files, even to a database like Google Sheets for further use.
Best Alternative to Scrape SuperPages Data – Preset Templates
Octoparse is born with the initial goal of simplifying web scraping as much as possible. Preset templates play an important part in achieving this goal. Octoparse Web Scraping Templates allow users to get data instantly with zero setup. So far, you can browse hundreds of pre-built templates for most mainstream websites worldwide.
SuperPages Scraper is specially designed to pull data from SuperPages. By entering keyword combinations in “keyword; location/zipcode” format, you can grab data like business name, address, telephone number, social media link, etc., on SuperPages.
https://www.octoparse.com/template/superpages-scraper
Wrap Up
SuperPages is a gold mine for leads. SuperPages scraping allows you to generate leads and transform potential audiences into paying customers. That will help to raise brand awareness, increase sales, and contribute to long-term success. Try Octoparse now to generate leads more effectively!
